Whenever I feel lost in the desert, I look for my friendly oasis of UX certainty and return to the well for a refreshing drink of wisdom.  Here are guiding UX Design principles I refer to over and over again.

Good Usability slide (uncredited)

 

Norman’s Seven Principles.  I’ve needed to use rule 7 when design meetings get bogged down.

 

 

Notice the similarities within these rules and principles.

 

I keep this list on the wall next to my desk as a daily reminder.